Projects
A Devine Way of Living Campaign
Scope & Objective
Charged with the task of establishing a strong brand presence and advertising initiatives, and executing an effective marketing strategy for our new project to significantly elevate its visibility and boost sales.
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Campaign
Led the conceptualization, creation, and execution of a comprehensive integrated marketing campaign that encompassed channels, such as but not limited to: SEO, out-of-home (OOH), print and traditional media, social media, website creation and digital assets.
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Results
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130% Increase in sales
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9.8% Google Ad CTR
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4% Ad Conversion
Estates & Companies YouTube Channel Creation
Scope & Objectives
Spearheaded the transformation of organization's traditional in-person tour and operations into a modern, contactless, and virtual model. This transition involved the creation and management of self-guided tours, virtual tours, and the establishment of a portfolio-wide YouTube channel.
Tasks
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Video Production: Responsible for the end-to-end process of shooting, editing, and uploading video tours, ensuring high-quality visual content for our audience.
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Protocol Development: Developed and distributed comprehensive protocols for self-guided tours, ensuring safety, efficiency, and a positive experience for our clients.
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Email Automation: Created and edited email automation sequences that incorporated video tours, enhancing our engagement and communication with potential clients.
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Sales Team Training: Conducted training sessions to educate our sales teams about the transition, new policies, and procedures, ensuring a seamless adaptation to our updated operations.
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Results
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Engagement and Leases: Within a span of 30 days, our efforts garnered 1.2k views and led to 48 leases, showcasing the immediate success of our transition to virtual operations.
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Revenue Growth: We achieved over $800k in revenue, signifying a remarkable $50k increase from the previous year.
McKinsey & Company Recruitment Videos
Scope & Objective
Led the conceptualization, production, and promotion of a series of recruitment videos aimed at increasing exposure, raising awareness, and enhancing engagement with a diverse pool of tech talent.
Role
Oversaw an external agency throughout the end-to-end processes, which encompassed pre-production, production, and post-production phases, and ensured the project's smooth execution and timely delivery.
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Results
In just three months, our efforts yielded remarkable outcomes:
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1+ Million Views
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1.4k+ Website Visits
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185 Conversions
McKinsey & Company Built In Partnership
Scope & Objective
Execute strategic partnership with a third-party recruitment site to significantly enhance exposure, elevate awareness, and foster engagement with a diverse spectrum of tech talent.
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Role
Led and managed an external agency and orchestrated various aspects of the project including:
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Content Creation
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Data Performance Analysis
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Profile Optimization
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Results
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5,000 Profile Views
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5,000 Job Views
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7,000 Content Views
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292 Application Views
Haus of Havilah Product Shoot
Scope & Objective
Create high-quality visual content for the company's marketing and promotional materials. The product shoot focused on showcasing the company's candle products in an appealing and enticing manner to attract potential customers.
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Role
Spearheaded E2E processes involving hiring external agency, concept development, art direction, styling and set design, storytelling and branding, and quality control. production and post production, ensuring timely delivery.
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